According to the enterprisers project, digital transformation refers to the “integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers”. A recent article from Pulse Check: SMBs and Digital Transformation reveals about three-quarters of small and medium-sized business (SMB) decision-makers agree that digital technology is impacting their businesses and industries.
You may be wondering why businesses are adopting digital transformation strategies and if it is time for your business to enter the digital era.
Here are several ways that a digital transformation strategy can help your business:
Digital transformation ensures that businesses are more competitive and efficient by providing them with advanced data and analytics surrounding all elements of their business. Businesses are enabled to improve their current projects and initiatives in areas such as customer support, HR, accounting, marketing and product development.
A digital transformation strategy also opens doors to globalization and enables you to employ the most talented workforce regardless of geography. Enabled by digital transformation, businesses become more competitive employers by offering more freedom to their employees in terms of allowing them to work wherever they want.
Digital transformation eliminates redundant (and costly) processes by streamlining them. At Toshiba, we are focused on removing manual and paper-intensive processes. Streamlining processes and increasing operational efficiencies equates to reduced cost and more profits. According to a Gartner survey, 56% of businesses that have Undergone Digital Improvements said that doing so increased their profits.
Utilizing technology simplifies business processes by eliminating and automating repetitive, low-value tasks that do not require human judgement or strategic thinking. This saves time and frees up your employees to focus on more business-critical initiatives.
At Toshiba, we are relentlessly focused on improving business processes.
Digital transformation will help streamline business operations, opening communications across your enterprise while keeping your data safe and allowing your business and workforce to be globally competitive.
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