Maternity & Midwifery Festival 2023
24th November, 2023

This week, we attended out very first Maternity and Midwifery festival, where we had out own stall as Niche Healthcare. We were joined by the likes of 11 other incredible companies, including All4Maternity and Cuddle Cot.

The day before the event saw 4 of our staff members travelling down to London by train. Their arrival saw them setting up for the event the day before. This included organising and showcasing some of our Innovation Technology Range for the first ever time. A lot of hard work and dedication went into the design aspects so it was amazing to see everything finally come together.

The outcome of the final set-up was perfect: everything looked very professional and clinical to give the exact vibe Niche Healthcare looks to express. There were products on display to suit the needs of both mother and baby, for use across multiple hospital departments.

After a long day travelling and some exploring round London, the team called it a night in preparation for the next day which was set to be busy. Arriving at the Royal National hotel for 8:30am, the team took their position behind the table and prepared for the welcoming of guests. Everyone looked very professional and dressed for the occasion. After all, first impressions are crucial.

There were hundreds of people from all over the country working within the healthcare sector, including midwives, students, and research midwives. People gathered round the table for demonstrations and to speak to one of team regarding the various different products on display. The different variety of attendee’s mean the team could also learn from those around them and exchange knowledge and anecdotes.

There was a particular interest in the Niche Perineal Warmer Compress which is currently being trialled across the UK and Ireland in over 112 different hospitals. The product raises a huge talking point regarding OASI and perineal trauma, something all midwives work towards preventing and reducing. The feedback received from those who were able to speak to one of the team and get a better understanding of the product was incredible, with lots of guests signing up to trial the product and requesting more information.

As the day went on, the festival became busier, and the team were rushed off their feet speaking to as many people as they could. Due to the amount of interest in products, the team even ran out of the Niche catalogues!

Not only this, the team also fund time to check out all of the other stalls at the event where they were able to discuss all things maternity, whilst also discussing the amazing turnout of the event.

After a long two days, the event was done and the team could rest with the great success that came from the London 2023 Maternity & Midwifery Festival.

We would like to say a massive thank you to anyone who came and spoke to one of our Healthcare Specialists. We would also like to say a massive thank you to the Royal National Hotel for having us & the wonderful Maternity & Midwifery forum for having us at their fantastic event. We look forward to hopefully doing it again soon in the future!

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